{"id":522,"date":"2024-11-05T15:26:16","date_gmt":"2024-11-05T14:26:16","guid":{"rendered":"https:\/\/louanemarion.fr\/?post_type=project&p=522"},"modified":"2025-06-04T12:07:35","modified_gmt":"2025-06-04T10:07:35","slug":"gentile","status":"publish","type":"project","link":"https:\/\/louanemarion.fr\/index.php\/project\/gentile\/","title":{"rendered":"Gentil\u00e9"},"content":{"rendered":"

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Gentil\u00e9<\/span><\/span><\/strong><\/h1>\n

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Dans le cadre de mon BTS Communication, j’ai particip\u00e9 \u00e0 un projet de recherche de gentil\u00e9 pour la commune des Hauts-d’Anjou, r\u00e9cemment regroup\u00e9e en une nouvelle entit\u00e9. Ce projet visait \u00e0 trouver un nom pour d\u00e9signer les habitants et renforcer l’identit\u00e9 collective de la commune.<\/span><\/span><\/h4>\n

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Situation du projet :<\/strong><\/span><\/h1>\n
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  • Contexte<\/strong> : La commune des Hauts-d\u2019Anjou, cr\u00e9\u00e9e en 2016 par la fusion de huit communes, souhaite renforcer le sentiment d\u2019appartenance de ses habitants.<\/span><\/li>\n
  • Demande<\/strong> : Concevoir un formulaire et une affiche pour recueillir les propositions des habitants et les engager dans cette d\u00e9marche, via une consultation citoyenne.<\/span><\/li>\n<\/ul>\n

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    Objectifs :<\/strong><\/span><\/h1>\n
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    • Renforcer l\u2019identit\u00e9 collective des habitants des Hauts-d\u2019Anjou ;<\/span><\/li>\n
    • Cr\u00e9er un gentil\u00e9 f\u00e9d\u00e9rateur, porteur d\u2019une nouvelle identit\u00e9 commune ;<\/span><\/li>\n
    • Encourager la participation citoyenne \u00e0 travers une d\u00e9marche consultative ;<\/span><\/li>\n
    • Respecter les contraintes administratives li\u00e9es \u00e0 ce type de projet ;<\/span><\/li>\n
    • Mettre en place une strat\u00e9gie de communication cibl\u00e9e pour assurer la visibilit\u00e9 et mobiliser les habitants.<\/span><\/li>\n<\/ul>\n

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      Contraintes :<\/strong><\/span><\/h1>\n

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      \"\"<\/span><\/span><\/h2>\n

      Diversit\u00e9 des attentes
      des habitants<\/span><\/span><\/h3>\n

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      \"\"<\/span><\/span><\/h2>\n

      Deadline<\/span><\/span><\/h3>\n

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      <\/span><\/span><\/p>\n

      Respecter le cadre juridique<\/span><\/span><\/h3>\n

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      Cibles :<\/strong><\/span><\/h1>\n

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      Les habitants
      des Hauts-d\u2019Anjou.<\/strong><\/h4>\n

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      Supports de communication utilis\u00e9s :<\/strong><\/h1>\n

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      Facebook<\/p>\n

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      Site internet<\/p>\n

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      Panneau lumineux<\/p>\n

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      Intramuros<\/p>\n

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      Affichage dans les mairies d\u00e9l\u00e9gu\u00e9es<\/p>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#000000″ custom_padding=\u00a0\u00bb||37px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb min_height=\u00a0\u00bb82px\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

      Processus de cr\u00e9ation :<\/strong><\/span><\/h1>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_3,1_3,1_3″ _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb-12px|auto||auto||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttp:\/\/louanemarion.fr\/wp-content\/uploads\/2024\/11\/1-6-300×300.png\u00a0\u00bb title_text=\u00a0\u00bb1″ url=\u00a0\u00bbhttp:\/\/louanemarion.fr\/wp-content\/uploads\/2024\/11\/Determiner-un-gentile.pdf\u00a0\u00bb url_new_window=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb-85px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

      Recherche et analyse r\u00e9glementaire<\/span><\/p>\n

      [\/et_pb_text][et_pb_button _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_button][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttp:\/\/louanemarion.fr\/wp-content\/uploads\/2024\/11\/2-10-300×300.png\u00a0\u00bb title_text=\u00a0\u00bb2″ url=\u00a0\u00bbhttp:\/\/louanemarion.fr\/wp-content\/uploads\/2024\/11\/2-10.png\u00a0\u00bb url_new_window=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb-85px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

      Conception du formulaire pour la consultation citoyenne<\/span><\/p>\n

      [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttp:\/\/louanemarion.fr\/wp-content\/uploads\/2025\/06\/affichage-gentile.png\u00a0\u00bb title_text=\u00a0\u00bbaffichage gentile\u0301\u00a0\u00bb url=\u00a0\u00bbhttp:\/\/louanemarion.fr\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-05-a-15.20.36.png\u00a0\u00bb url_new_window=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb-85px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

      R\u00e9alisation d\u2019une affiche de communication<\/span><\/p>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_3,1_3,1_3″ _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb-12px|auto||auto||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttp:\/\/louanemarion.fr\/wp-content\/uploads\/2024\/11\/4-8-300×300.png\u00a0\u00bb title_text=\u00a0\u00bb4″ url=\u00a0\u00bbhttp:\/\/louanemarion.fr\/wp-content\/uploads\/2024\/11\/Rapport-sur-le-Sondage-du-Gentile.pdf\u00a0\u00bb url_new_window=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb-85px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

      Collecte et analyse des r\u00e9ponses<\/span><\/p>\n

      [\/et_pb_text][et_pb_button _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_button][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttp:\/\/louanemarion.fr\/wp-content\/uploads\/2024\/11\/5-3-300×300.png\u00a0\u00bb title_text=\u00a0\u00bb5″ url=\u00a0\u00bbhttp:\/\/louanemarion.fr\/wp-content\/uploads\/2024\/11\/picto-portfolio-4.mp4″ url_new_window=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb-85px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

      Conception du formulaire pour la pr\u00e9-s\u00e9lection de la commission<\/span><\/p>\n

      [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

      Logiciels utilis\u00e9s :<\/b><\/h1>\n

      [\/et_pb_text][ba_logo_carousel slide_count=\u00a0\u00bb4″ nav_height=\u00a0\u00bb48px\u00a0\u00bb nav_width=\u00a0\u00bb48px\u00a0\u00bb nav_color=\u00a0\u00bb#000000″ nav_bg=\u00a0\u00bb#FFFFFF\u00a0\u00bb icon_left=\u00a0\u00bb||fa||900″ icon_right=\u00a0\u00bb||fa||900″ _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb-20px|||||\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][ba_logo_carousel_child logo=\u00a0\u00bbhttp:\/\/louanemarion.fr\/wp-content\/uploads\/2024\/10\/24-300×300.png\u00a0\u00bb brand_name=\u00a0\u00bbIntramuros\u00a0\u00bb is_link=\u00a0\u00bbon\u00a0\u00bb link_url=\u00a0\u00bbhttp:\/\/louanemarion.fr\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-05-a-16.07.13.png\u00a0\u00bb link_options=\u00a0\u00bbon|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/ba_logo_carousel_child][ba_logo_carousel_child logo=\u00a0\u00bbhttp:\/\/louanemarion.fr\/wp-content\/uploads\/2024\/11\/compatible-3-300×300.png\u00a0\u00bb brand_name=\u00a0\u00bbNotion\u00a0\u00bb is_link=\u00a0\u00bbon\u00a0\u00bb link_url=\u00a0\u00bbhttp:\/\/louanemarion.fr\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-05-a-16.23.18.png\u00a0\u00bb link_options=\u00a0\u00bbon|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/ba_logo_carousel_child][ba_logo_carousel_child logo=\u00a0\u00bbhttp:\/\/louanemarion.fr\/wp-content\/uploads\/2024\/10\/Application-Intramuros.png\u00a0\u00bb brand_name=\u00a0\u00bbcanva\u00a0\u00bb is_link=\u00a0\u00bbon\u00a0\u00bb link_url=\u00a0\u00bbhttp:\/\/louanemarion.fr\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-05-a-16.22.11.png\u00a0\u00bb link_options=\u00a0\u00bbon|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/ba_logo_carousel_child][ba_logo_carousel_child logo=\u00a0\u00bbhttp:\/\/louanemarion.fr\/wp-content\/uploads\/2024\/10\/adobe-acrobat.png\u00a0\u00bb brand_name=\u00a0\u00bbAcrobat\u00a0\u00bb is_link=\u00a0\u00bbon\u00a0\u00bb link_url=\u00a0\u00bbhttp:\/\/louanemarion.fr\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-05-a-16.24.06.png\u00a0\u00bb link_options=\u00a0\u00bbon|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/ba_logo_carousel_child][ba_logo_carousel_child logo=\u00a0\u00bbhttp:\/\/louanemarion.fr\/wp-content\/uploads\/2024\/11\/google-form-300×300.png\u00a0\u00bb brand_name=\u00a0\u00bbgoogle form\u00a0\u00bb is_link=\u00a0\u00bbon\u00a0\u00bb link_url=\u00a0\u00bbhttp:\/\/louanemarion.fr\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-05-a-16.12.00.png\u00a0\u00bb link_options=\u00a0\u00bbon|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/ba_logo_carousel_child][\/ba_logo_carousel][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#000000″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

      Bilan du projet :<\/strong>\u00a0<\/span><\/h1>\n

      Ce projet m\u2019a permis de renforcer mes comp\u00e9tences en gestion de projet, notamment en planification, recherche, et analyse de donn\u00e9es. J\u2019ai \u00e9galement appris \u00e0 adapter ma communication pour toucher des publics vari\u00e9s, en tenant compte des aspects institutionnels et de l\u2019importance de l\u2019implication citoyenne dans des projets communaux. Ce travail a enrichi ma capacit\u00e9 \u00e0 organiser des consultations citoyennes et \u00e0 produire des synth\u00e8ses claires pour un public d\u00e9cisionnel.<\/span><\/p>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_button button_url=\u00a0\u00bbhttps:\/\/louanemarion.fr\/index.php\/mes-projets\/\u00a0\u00bb button_text=\u00a0\u00bbPlus de projets\u00a0\u00bb button_alignment=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

      Dans le cadre de mon BTS Communication, j’ai particip\u00e9 \u00e0 un projet de recherche de gentil\u00e9 pour la commune des Hauts-d’Anjou, r\u00e9cemment regroup\u00e9e en une nouvelle entit\u00e9. Ce projet visait \u00e0 trouver un nom pour d\u00e9signer les habitants et renforcer l’identit\u00e9 collective de la commune.<\/p>\n","protected":false},"author":1,"featured_media":586,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[29,23,28],"project_tag":[],"class_list":["post-522","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-digital","project_category-les-hauts-danjou","project_category-print"],"yoast_head":"\nGentil\u00e9 - WordPress<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/louanemarion.fr\/index.php\/project\/gentile\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gentil\u00e9 - WordPress\" \/>\n<meta property=\"og:description\" content=\"Dans le cadre de mon BTS Communication, j'ai particip\u00e9 \u00e0 un projet de recherche de gentil\u00e9 pour la commune des Hauts-d'Anjou, r\u00e9cemment regroup\u00e9e en une nouvelle entit\u00e9. 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