{"id":140,"date":"2024-10-27T12:13:58","date_gmt":"2024-10-27T11:13:58","guid":{"rendered":"http:\/\/louanemarion.fr\/?post_type=project&p=140"},"modified":"2025-03-10T15:14:10","modified_gmt":"2025-03-10T14:14:10","slug":"depliant-programmation-animations-seniors","status":"publish","type":"project","link":"https:\/\/louanemarion.fr\/index.php\/project\/depliant-programmation-animations-seniors\/","title":{"rendered":"Publireportage Kin\u00e9actif"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_image=\u00a0\u00bbhttp:\/\/louanemarion.fr\/wp-content\/uploads\/2024\/10\/publireportage.png\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

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Publireportage Kin\u00e9actif<\/span><\/strong><\/span><\/h1>\n

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Ce publireportage vise \u00e0 promouvoir Kin\u00e9actif, une entreprise de camps de jour en plein air pour enfants au Qu\u00e9bec, en mettant en avant la diversit\u00e9 de ses activit\u00e9s et son engagement en mati\u00e8re de s\u00e9curit\u00e9, dans un format visuellement attrayant destin\u00e9 \u00e0 un magazine familial.<\/span><\/span><\/strong><\/strong><\/strong><\/span><\/h4>\n

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Situation du projet :<\/strong><\/span><\/h1>\n

Ce projet a \u00e9t\u00e9 r\u00e9alis\u00e9 dans le cadre d’un exercice de publireportage pour un magazine familial de la province de Qu\u00e9bec. L’objectif principal \u00e9tait de promouvoir une marque locale, Kin\u00e9actif, sp\u00e9cialis\u00e9e dans les camps de jour en plein air pour enfants, et de sensibiliser les familles qu\u00e9b\u00e9coises \u00e0 la diversit\u00e9 et la qualit\u00e9 des prestations offertes.<\/span><\/p>\n

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Objectifs :<\/strong><\/span><\/h1>\n

Faire conna\u00eetre l’entreprise Kin\u00e9actif et ses offres sp\u00e9cifiques, notamment ses programmes sportifs et artistiques adapt\u00e9s aux enfants de 5 \u00e0 13 ans. L’accent a \u00e9t\u00e9 mis sur la s\u00e9curit\u00e9, l’encadrement professionnel des animateurs et la diversit\u00e9 des activit\u00e9s propos\u00e9es pour l’\u00e9panouissement des jeunes participants.<\/span><\/p>\n

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Contraintes :<\/strong><\/span><\/h1>\n

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Format\u00a0 A4
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Entre 300 et 400 mots<\/span><\/span><\/h3>\n

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<\/span>Respecter l’identit\u00e9 visuelle de Kin\u00e9actif<\/span><\/span><\/h3>\n

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Les familles qu\u00e9b\u00e9coises<\/span><\/strong><\/h2>\n

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Les parents d’enfants \u00e2g\u00e9s de 5 \u00e0 13 ans qui recherchent des activit\u00e9s \u00e9ducatives et ludiques en plein air durant la p\u00e9riode estivale<\/span><\/strong><\/h2>\n

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Le support de communication utilis\u00e9 :<\/strong><\/h1>\n

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Le publireportage est destin\u00e9 \u00e0 un magazine familial de la r\u00e9gion de Qu\u00e9bec.\u00a0<\/span><\/p>\n

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Processus de cr\u00e9ation :<\/strong><\/span><\/h1>\n

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Inspiration visuelle :<\/strong><\/h3>\n

Un moodboard a \u00e9t\u00e9 cr\u00e9\u00e9 sur Pinterest<\/strong> pour regrouper des inspirations visuelles autour du th\u00e8me de l’aventure en plein air, de la nature et des activit\u00e9s pour enfants. <\/span><\/p>\n

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Version finale :<\/strong><\/h3>\n

Un publireportage con\u00e7u avec une palette de couleurs dynamiques (principalement des tons de vert<\/strong> pour \u00e9voquer la nature) et la typographie Montserrat<\/strong>, conforme \u00e0 l’identit\u00e9 visuelle de Kin\u00e9actif. L’infographie a \u00e9t\u00e9 structur\u00e9e pour attirer l’attention et informer de mani\u00e8re claire.<\/span><\/p>\n

\u00a0\u00bb dnxtiel_hover_bg=\u00a0\u00bbrgba(0,0,0,0.79)\u00a0\u00bb dnxtiel_use_button=\u00a0\u00bbon\u00a0\u00bb dnxtiel_button_text=\u00a0\u00bbVoir l’inspiration \u00a0\u00bb dnxtiel_button_link=\u00a0\u00bbhttp:\/\/louanemarion.fr\/wp-content\/uploads\/2024\/10\/mokup-publireportage.png\u00a0\u00bb dnxtiel_button_target=\u00a0\u00bb_blank\u00a0\u00bb button_bg_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb button_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/dnxtiel_next_image_effect][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Logiciels utilis\u00e9s :<\/b><\/h1>\n

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Bilan du projet :<\/strong>\u00a0<\/span><\/h1>\n

Ce projet m’a permis de d\u00e9velopper mes comp\u00e9tences en r\u00e9daction et en mise en page pour le secteur de la communication. J’ai appris \u00e0 int\u00e9grer des \u00e9l\u00e9ments de la charte graphique d’une entreprise dans une cr\u00e9ation \u00e9ditoriale tout en respectant les contraintes d’un format sp\u00e9cifique. En travaillant avec des outils comme InDesign et en me basant sur une approche visuelle bien d\u00e9finie, j’ai pu produire un contenu coh\u00e9rent et attractif pour le public cible. Cette exp\u00e9rience a \u00e9t\u00e9 enrichissante pour la compr\u00e9hension de la communication marketing et de la promotion par le biais de supports \u00e9crits.<\/span><\/p>\n

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Ce publireportage vise \u00e0 promouvoir Kin\u00e9actif, une entreprise de camps de jour en plein air pour enfants au Qu\u00e9bec, en mettant en avant la diversit\u00e9 de ses activit\u00e9s et son engagement en mati\u00e8re de s\u00e9curit\u00e9, dans un format visuellement attrayant destin\u00e9 \u00e0 un magazine familial.<\/p>\n","protected":false},"author":1,"featured_media":170,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[22,28],"project_tag":[],"class_list":["post-140","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-ecole","project_category-print"],"yoast_head":"\nPublireportage Kin\u00e9actif - WordPress<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/louanemarion.fr\/index.php\/project\/depliant-programmation-animations-seniors\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publireportage Kin\u00e9actif - 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